RANGERS fans tonight will be disappointed that a much needed cash injection will not be coming to fruition due to their arch-rivals Celtic.
An irreverent mobile casino company, Fruity King was set to offer Rangers a record new kit sponsorship deal that would exceed the current deal recently agreed with online gaming giants 32Red.
The betting company was recently in talks (revealed by The Daily Record) with The SPFL over a £1.75m per year title sponsorship deal.
A company spokesman said: “We have been talking to several parties with the aim of establishing a strategic partnership, it is true, Rangers were at the top of our list.”
“It is also true that we had conversations with The SPFL (Scottish Professional Football League).”
“We consider Rangers the world’s most successful football club and have a huge respect for Celtic and their loyal fans.”
“Unfortunately due to the mutual animosity between fans of the two teams we have decided not to pursue any immediate sponsorship deals.”
“We don’t want to alienate our brand in the historic city of Glasgow.”
The company who describe themselves as “your one stop destination for mobile casino gaming needs, served with a side dish of mischief” recently tweeted:
The King says; "Rangers FC are the most successful football club in the world." (54 titles, 60 domestic cups) RT if you agree with the King
— Fruity King (@FruityKing_) April 4, 2015
Celtic announced a shirt sponsorship deal with Magners Cider in 2013 that ended 14 years of negotiating joint sponsorship deals with Rangers.
Rangers Football Club announced in April 2014 a new shirt sponsorship deal with 32Red – They agreed a package for the next three seasons starting from July 2014.