Best Betting Sites UK

Find the best betting sites In the UK with Winner Sports. exclusive free bets and bonuses available.

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  • iconGreat ‘Bet Maker’ feature
  • iconCasino and poker also offered
  • iconTop mobile betting app
Trusted Bookmaker

Our Score 9.8

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  • iconA hugely popular name
  • iconLoads of payment options
  • iconMassive selection of sports
Trusted Bookmaker

Our Score 9.8

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  • iconMassive sports betting name
  • iconGreat rewards system
  • iconLoads of exciting promotions
Excellent Welcome Offer

Our Score 9.8

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  • iconSuperb for horse racing
  • iconReally simple to use
  • iconCasino games also offered

Our Score 9.8

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  • iconWorld’s largest betting exchange
  • iconMassive selection of betting options
  • iconFantastic in-play betting

Our Score 9.8

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  • iconHuge name in UK betting
  • iconTop VIP scheme
  • iconCompetitive odds

Our Score 9.8

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  • iconGreat for fantasy sports fans
  • iconEasy to deposit and withdraw
  • iconOdds are often enhanced
Our Choice

Our Score 9.8

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  • iconIncredibly well-known company
  • iconSuperb mobile app
  • iconLive horse racing streams
Our Choice

Our Score 9.8

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  • iconMany great promotions
  • iconTop in-play betting
  • iconEasy-to-use mobile website
Top Mobile Site

Our Score 9.9

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  • iconSimple and intuitive website
  • iconMany ‘Mr Green Specials’
  • icon‘Jackpot Bets’ has huge prizes
Top Mobile Site

Our Score 9.8

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Best UK Betting Sites

If you are looking for a comprehensive guide to the UK’s best betting sites, you are in the right place. Winner Sports provides everything you need to know about sports betting, from detailed bookmaker reviews and comparisons to informative guides and tips. There are literally hundreds of sports betting sites available in the UK alone, so choosing the right one for you can be tough. Our founders are sports fans and sports bettors, and they know exactly what to look for when choosing an online betting site. Here at Winner Sports, we are more than happy to share our years of experience and knowledge to provide you with all the information and resources you need to find the right sports book for you. We only review licensed online betting sites and subject each to our strict testing requirements to ensure that we only recommend bookmakers that are reputable, trustworthy and offer the best possible experience and maximum player value. We also have a team of dedicated journalists working round the clock to bring you the latest news, interviews and features across all the major sports, teams and players. This makes Winner Sports the go-to destination for all your sports and betting needs.


How to choose the best UK betting sites


To help you choose the right betting site for you, we have compiled a library of detailed reviews packed full of information about what to expect at each online bookmaker – this includes the bad as well as the good – plus a range of data tables and guides. Our reviews cover everything from the sports offered and the bets available, to bonuses, promotions and any wagering requirements they may come with. You can use this information to learn more about each betting site and to compare them with others. Again, we only review licensed online betting sites so regardless of which one you choose, you know that it is safe and secure.

How we review UK betting sites

We know that betting sites can look very much the same to the untrained eye. Aside from a different logo and colour scheme, they can appear to offer the same markets on the same sports and with same bonuses and promotions. But no one sports book is the same, and while the differences may at times be subtle, they can have a big impact on the experience you receive. Some may offer in-play wagers while others may not, for example. So, whether a well-known betting brand such as William Hill, Paddy Power, BetFred or 888sport, or relatively new betting sites such as Betway or Totesport, we sign-up, deposit, wager and withdraw at each. We even go so far as to read the terms and conditions to make sure there is nothing hidden in the small print that may catch you out. To ensure accuracy and consistency in our reviews, we apply the same strict process and criteria to each sports book we play at. This is how we do it:


1. Singing up

Our independent reviewers open an account just like any other player. They go through the know-your-customer process, and where required provide identification documents. They then deposit with real money, accept the welcome bonus offered and wager on various sports and markets over several days. During the registration process, they monitor the time it takes for players to open an account and for ID documents to be verified, as well as the welcome package offered and the terms and conditions it comes with. Those that offer a smooth and seamless sign-up process are awarded top marks.

2. Deposit and withdrawal options

We know that players like to deposit and withdraw via a wide range of payment options, from debit cards and credit cards such as Visa and MasterCard to eWallets like Neteller, Skrill and even PayPal. We note each of the payment processors offered, as well as the average deposit and withdrawal times. Some operators charge for transactions made via certain payment options, so we highlight those that do and the fees they charge. The best online betting sites offer a wide range of payment options with near instant processing times and payouts, and no transaction fees whatsoever.

3. Free bets

One of the most popular ways top betting sites attract new players is to offer free bets UK. This is particularly common with football betting sites, and while they seem like generous offers they should be approached with caution. Most free bet offers come with a wagering requirement, and can only be cashed out when any bonus winnings have been re-bet several times over. Wagering requirements are very common and don’t mark out a betting site as one you shouldn’t join. But you should be aware of free bets terms and conditions to help you decide if it is a good offer and whether the bookmaker is the right one for you. We read free bets terms and conditions very closely, and also deposit our own money to make sure what is free and, more importantly, when those winnings will be made available to cash out.

4. Check devices

If you are anything like us, you will want to play at betting sites that are available on all devices so that you can wager on your favourite sports and teams regardless of where you are and what you are doing. You might even be watching a match while you bet. When reviewing an online wagering site, we bet on desktop, smartphone and tablet to make sure players are offered the same experience regardless of what device they are playing from. Some even offer a dedicated sports betting app, which we also download and test.

5. Customer support

The reputation of top betting sites can live and die based on the quality of the customer support offered. We contact customer service several times to check response times, agents’ knowledge, and whether they are able to resolve our issues or not. We also note the different ways you can contact customer support. While almost all sports books can be contacted by letter, email and telephone, live chat is often only available on new betting sites.

6. Bonuses and promotions

Betting sites offers are one of the biggest minefields to navigate when choosing where to wager; the sheer number of welcome bonuses, ongoing rewards and cyclical promotions is quite frankly staggering. In fact, there are so many bonuses and promotions available, each with different pros and cons, it can be hard for players to work out which ones provide the most value based on their wagering habits and preferences. During our review process, we note all of the bonuses and promotions each bookmaker offers, and log them in a clear and easy to digest table. This includes any wagering requirements or terms and conditions attached to offers. It is also worth noting that you do not have to accept bonuses and promotions when wagering at a sports betting site – some players prefer to wager with their own money so that they know exactly where their balance stands at all times.

7. Terms and conditions

Every online gambling site has its own terms and conditions that detail what you can expect from the operator and what they can expect from you. They are often lengthy documents that most players choose to gloss over. In doing so, you may not be aware of certain requirements and restrictions – some operators place limits on the amount of winnings that can be withdrawn in a 24-hour period, while others will take the most basic approach to segregating player funds, for example. We read each operator’s terms and conditions carefully, and highlight anything that may be cause for concern.


Added value: sports bet tipping services


Sports betting sites want their players to have the best experience, and where possible profit from the wagers they make. While chance certainly plays a part in all sports bets, some believe you can bring luck to your side by taking a strategic approach to betting. Tipsters have long been sharing their knowledge and expertise to help punters beat sports betting odds, and the majority of bookmakers now provide bet tipping services. In some cases, you may have to pay a small fee for this.

Place your bets: the different types of wagers available

Multiple bets are a series of linked single bets offered as a double, triple or accumulator wager. The return from the first bet is automatically staked as a win single on the second bet and so on until all bets have been won. If one selection loses then the entire wager is lost. In-play betting is one of the most popular types of sports bet, particularly when players are wagering thorough their smartphones while watching a game. In-play allows you to wager on the action taking place on the field in real-time. In-play markets fluctuate quickly so you have to be decisive when placing your bet. Typical in-play markets include next goal scorer, winner of the next hole and next team to be awarded a yellow card. Mobile betting is now the preferred way for the majority of players to place sports bets. Operators have optimised their sites so that they can be accessed from all smartphone and tablet devices, and some have even launched dedicated betting apps.

Mobile betting allows you to wager on your favourite sports, teams and players regardless of where you are and what you are doing. All online bookmakers reviewed by Winner Sports offer mobile betting, and we only recommend those that provide the best experience.

Free bets explained


Free bets do exactly what they say on the tin. They are bets that players can make without having to use their own money. Bookmakers offer them to draw new players to their sites, and to also reward loyal customers. In most cases, you simply activate the free bet and then wager with the bonus money provided. It is worth pointing out that free bets will only be offered on specific betting markets and will likely incur a wagering requirement before winnings can be withdrawn.

How matched bonuses work

As another incentive, online gambling sites and sports books will match your initial deposit with their own money, sometimes in excess of 100%. For example, if you deposit £20 the matched betting sites may offer to match that with another £20, taking your total balance to £40. In most cases, the matched element of the deposit will incur a wagering requirement that has to be met before you can withdraw any winnings you may have accrued.


Wagering requirements: what you need to know


Wagering requirements are the specific amount you need to bet in order to release your bonus winnings into your betting account for withdrawal. With most bonuses you will not be able to withdraw the bonus itself, the deposit relating to the bonus or the winnings from the bonus until you have completed the wagering requirement. Requirements vary from bonus to bonus and from operator to operator. Here’s how they work in practice. You receive a £20 matched bonus that comes with a X10 wagering requirement. This means you need to bet £200 on eligible markets before you can withdraw any winnings. Wagering requirements are common and are not a sign that a betting site is not reputable or trustworthy. You just need to make sure you are aware of the requirement before accepting a bonus or promotion offer.

A sporting chance: what you can bet on

The UK betting industry is an incredibly healthy one right now, with gamblers able to win tax-free money and pit their wits against a huge range of markets and odds across all the major sports, including:

Horse and dog racing

From Aintree to Newmarket, horse racing is the original sport of kings and offers action and excitement in equal measure. Whether it’s picking the winner in the Grand National or selecting the right greyhound in six at historic tracks from around the world, there are plenty of dog and horse racing betting sites to choose from.

Premier League and football betting

Without a doubt one of the biggest betting markets, the English Premier League is widely regarded as the most exciting and popular football competition in the world. From top goal scorers to who will lift the trophy at the end of the season, you can bet on teams packed with UEFA Champions League winners, World Cup heroes and Golden Boot wearers.

eSports betting

eSports, or competitive video gaming, sees professional gamers go head to head across titles such as Counter Strike: Global Offensive, Hearthstone and Fortnite. What may sound like a niche activity is actually one of the most popular sporting activities in the world, with a global audience expected to exceed 420 million by 2019. Due to its huge popularity, a growing number of bookmakers now offer markets on some of the larger eSports competitions taking place around the world.

Virtual racing betting

Virtual racing takes the thrill of live horse racing and combines it with the same random number generator technology used to power online slots. This means you can wager on virtual horse races round the clock. Races are usually scheduled every few minutes, meaning players don’t have to wait long to place their next bet. So while the horses, riders and courses may be virtual, the odds, high-definition graphics and excitement are very much real.

TV show betting

It’s a guilty pleasure, but one we all secretly know and love. Everyone has an idea who they think will win Strictly Come Dancing, or who is their favourite to be the next James Bond or Doctor Who. All these markets and more are available at the majority of bookmakers and can make a Saturday night spent sat watching television a lot more exciting. These are just some of the sports you can wager on at licensed online betting sites. In recent months we have seen daily fantasy sports become more popular in Europe having taken the US market by storm. Online sports books also offer markets and odds for golf, rugby, cricket, tennis, basketball, American football, Formula One and more.

Frequently Asked Questions
How old do I need to be to bet?

In the UK, you need to be 18 years old to bet legally on sports and eSports.

Can I claim more than one free bet?

You’re usually restricted to one free bet as a new customer with any sports betting site.

Do I need to pay taxes on my winnings?

UK sports bettors don’t pay tax on any of their winnings.

How do I choose the best betting site?

Sign up to Winner Sports and let us help you make the best and most informed decision on which is the right sports betting site for you. To do this, use our UK betting sites list, independent reviews, easy to read tables and detailed guides. This will help you match betting sites with your own preferences and needs.