New Betting Sites 2020

Welcome to Winner Sports—home of the UK’s best new betting sites! You might have noticed our brand-new look and feel. We’re now committed to providing you with the best information about betting in the UK.

In this guide, we go back to basics and discuss what you should look for in a new UK-based betting site. There’s a whole host of them launching every month, and each will try to draw you in with freebies or promos. You need to be equipped with the right knowledge to look past the offerings and make the best choice.

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  • Mobile FriendlyMobile Friendly
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  • UK LicensedUK Licensed
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Key Stats
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  • iconGreat ‘Bet Maker’ feature
  • iconCasino and poker also offered
  • iconTop mobile betting app
Trusted Bookmaker

Our Score 9.8

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  • iconA hugely popular name
  • iconLoads of payment options
  • iconMassive selection of sports
Trusted Bookmaker

Our Score 9.8

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  • iconMassive sports betting name
  • iconGreat rewards system
  • iconLoads of exciting promotions
Excellent Welcome Offer

Our Score 9.8

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  • iconSuperb for horse racing
  • iconReally simple to use
  • iconCasino games also offered

Our Score 9.8

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  • iconWorld’s largest betting exchange
  • iconMassive selection of betting options
  • iconFantastic in-play betting

Our Score 9.8

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  • iconHuge name in UK betting
  • iconTop VIP scheme
  • iconCompetitive odds

Our Score 9.8

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  • iconGreat for fantasy sports fans
  • iconEasy to deposit and withdraw
  • iconOdds are often enhanced
Our Choice

Our Score 9.8

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  • iconIncredibly well-known company
  • iconSuperb mobile app
  • iconLive horse racing streams
Our Choice

Our Score 9.8

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  • iconMany great promotions
  • iconTop in-play betting
  • iconEasy-to-use mobile website
Top Mobile Site

Our Score 9.9

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  • iconSimple and intuitive website
  • iconMany ‘Mr Green Specials’
  • icon‘Jackpot Bets’ has huge prizes
Top Mobile Site

Our Score 9.8

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How To Choose A New Betting Site

As we mentioned above, new online betting sites are opening every month, and it’s practically an arms race between all of them when it comes to features, promotions, supported deposit options, and more. Here’s a rundown of some of the most critical elements you should look out for.

Free bets

Almost every bookmaker comes with a welcome bonus of some kind. This usually takes the form of the bookmaker matching your initial deposit, or providing you with free bets. Look for a bookmaker that provides a healthy welcome bonus in any form, without having too much of a wager requirement before you can take this bonus. Otherwise, you may find yourself investing far too much initially before you can take advantage of the UK free bets.

Ongoing promotions

Aside from free bets, bookmakers may have promotions for different sports. As you scout out a prospective online betting site, keep track of their promotions and see if they fit your sports of choice.

Betting markets and odds available

What sport would you consider yourself an expert in? Or, just as importantly, what sport do you enjoy betting on? Take the answers to these questions into account when you choose a betting site. They should support your betting markets, as well as those that you might want to invest in later on. Your choice should, at the very least, allow for sports bets in major betting markets like football and horse racing, and support both major and minor tournaments in those sports, such as Premier League. Another consideration is how competitive are the odds that a prospective bookie offers. Every bookie will provide different odds depending on their margins. You should pick sites that offer competitive odds in order to maximize your payout. You do want to make the most out of those football betting odds, don’t you?

Are they regulated and licensed in the UK

For a gambling site to operate legally within the UK, it must either:

  • Be based in the United Kingdom and have a license from the UK Gambling Commission
  • Have a license from a whitelisted gambling jurisdiction.

The UK Gambling Commission’s regulations require accredited sites to provide a way for users to resolve disputes easily. These sites must also follow certain rules about fairness and winnings collection. This makes it important that your new betting site is regulated and licensed in the UK. You don’t want some unscrupulous bookmaker handling your money, after all.

Website user experience and interface

At first, you might not think that the aesthetics of your betting interface are all that important. However, keep in mind that this is a screen that you may well be looking at every day. Bad site design is going to get old really fast! You want a site that’s easy to use, pleasant to look at, and doesn’t need too many clicks to get to where you want to go.

Mobile friendly?

The mobile betting market is growing, and there’s no question as to why. Being able to check out the odds and place bets whenever and wherever you are is one of the best things to happen to online wagering. Unfortunately, many websites still haven’t adopted a mobile-friendly interface, which makes it very hard to browse them on your smartphone. Before you decide on a new betting site, make sure to view it in your phone browser to check if its supports mobile. Bonus points for betting sites that have an app, especially with notifications.

Offer live in-play betting?

There’s nothing quite as exciting as betting while a game is already in full swing. This is one of the charms of real-life betting that the online world has failed to replicate—until recently. Today, in-play betting is available at a growing number of new online sports betting sites, providing you with the opportunity to place bets at various points through each game. With new football betting sites, for example, you might be able to have a bet on the halftime score, or on which team will be scoring next. At new horse racing betting sites, you might be able to decide on your bet based on how well the horses are doing in the first circuit. In general, you’ll be able to place bets after every last update in most sports. When picking your betting site, check out their available in-play betting options. You’ll want them to match up with the sports you actually watch, and where your expertise lies. Keep in mind that live betting is a tough task, and needs the confluence of quick analytical skills and a fast internet connection.

Deposit and withdrawal options – full range?

What’s the point of having all this punter money if you can’t cash in? Your choice of betting site should be informed strongly by the available options for depositing and withdrawing money. The most basic options available should be bank transfer, credit card, direct debit, popular e-wallets, and others that you’d use in day to day living. If you have any other more exotic options that you’d rather use, make sure that they’re available in your site of choice. Another consideration is that some withdrawal options will incur fees. Look for bookies that offer free withdrawals with options that are convenient for you.

Safety and security measures

You’ll be entrusting your money with your betting site, and that means that it should have security measures in place to keep your money safe. The foremost thing to consider for safety and security is that a betting site must be licensed and regulated in the UK, as we’ve mentioned before. Such regulation will require your site to honour your bets, and to pay your withdrawals within a reasonable amount of time. You should also stick to sites that have a lot of positive reviews, sites which have been in business for a few years. It’s all too common a horror story for a new betting site to take people’s money and then suddenly disappear without a trace. Aside from the security of your money, you also want to have a site that will keep your identity and payment information safe. Make sure that your site of choice uses HTTPS so that you’re assured of your data’s security whenever you input it. In general, you also want to use e-wallet services or payment processors rather than directly linking your credit card information.

Customer support options

With any site that handles your money, you want to have access to reliable customer service that can address your needs the moment they arise. You should prefer betting sites with 24/7 customer service, so that even if you have a late-night issue with your betting, or a deposit or withdrawal, you can quickly bring it up with the site. Your site should also have a wide array of means to contact them, including active social media profiles, email, and landline contact information.

Frequently Asked Questions
In a nutshell, what do I look out for when choosing a new betting site?

For a new betting site, you want to choose one that:

  • Is licensed and regulated;
  • Has decent welcome bonuses and promotions;
  • Supports the sports you want;
  • Features a well-designed website;
  • Is secure and has good customer service;
  • Has plenty of new features like in-play betting;
  • And has good deposit and withdrawal options.
What is the best deposit/withdrawal option to look for when choosing a new betting site?

E-wallets, reloadable cards, and payment processors such as PayPal, Neteller, Skrill, and Paysafe are a great choice for dealing with a new site, as you get an additional layer of protection between your real finances and the betting site.

Are new betting sites safe?

It can definitely be difficult to figure out whether a new betting site won’t just take your money and run off into oblivion. But if a new betting site has all its UK Gambling Commission paperwork sorted, then you have a lot more protections in place in case something goes wrong. That’s why you should only pick a site that is licensed and regulated!

Is online betting legal?

In many countries, online betting and other forms of online gambling such as online casinos are illegal. However, in places where it is legal, such as the United Kingdom, plenty of regulations are in place to protect consumers from scams, unscrupulous practices, and exploitation.

How old do I have to be before I can start betting online?

The UK Gambling Commission sets the minimum age to place a sports bet to be 18 years of age.

Are my winnings taxable?

In the UK, online gambling sites are taxed, but your winnings are not.

What are the most popular betting markets?

The United Kingdom’s betting market of choice is, quite naturally, football. The second-most popular sport is tennis, and the third-most popular is the previous king of betting, the horse race.

What is a risk free bet?

Despite the similarity in name, a risk-free bet isn’t quite the same as a free bet. Risk-free bets are bets where your losses are refunded to your account. This allows you to make your first bet without worrying about losing money.